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0 words · at 130 wpm
Speaking pace
Platform check
The cap is a rule; retention is the goal. Practical ranges creators work to:
| Platform | Hard cap | Sweet spot | ≈ Words at 130 wpm |
|---|---|---|---|
| TikTok | 10 min | 21–34s | 45–75 |
| Instagram Reels | 3 min | 15–60s | 30–130 |
| YouTube Shorts | 3 min | 20–45s | 45–100 |
| YouTube long-form hook | — | ≤15s | ≤35 |
Record yourself talking naturally for 60 seconds, then count the words: near 100 is slow, around 130 is conversational, 160+ is fast. Short-form skews fast — except the first 3 seconds of your hook, where slower wins.
It divides your word count by your speaking pace: speaking time (minutes) = words ÷ words per minute. Slow speech is around 100 wpm, conversational pace is about 130 wpm, and fast delivery runs 160 wpm or more.
At a conversational 130 words per minute, a 60-second video fits roughly 130 words. If you talk fast (160 wpm), you can fit around 160 words — but leave room for pauses, b-roll, and your hook to breathe.
No. Everything is calculated locally in your browser. Your script never leaves your device.
Short and dense usually wins: 21–34 seconds is a strong range for TikTok, Reels perform well under 90 seconds, and YouTube Shorts must stay under 60 seconds (up to 3 minutes since 2024, but shorter typically retains better).