Platform × followers × engagement — a transparent formula for your starting price range. Stop underpricing yourself.
Platform
Don't know it? Use the engagement rate calculator first.
Formula: followers/1k × $20 (TikTok base) × engagement multiplier (0.6–1.8). Computed locally.
Per dedicated post · starting range
Enter your followers to get a starting range.
Track the whole deal — brief, quote, payout — in one inbox?
Manage deals in Opportunities| Term | Markup | Why |
|---|---|---|
| Usage rights (Spark Ads / whitelisting) | ×1.5–3 | They're renting your face for paid media |
| Exclusivity (30–90 days) | ×1.3–2 | You're giving up competitor revenue |
| Cross-posting to extra platforms | +30–50% per platform | Each platform is its own media slot |
| Rush delivery (< 7 days) | +25–50% | Your calendar is the scarce asset |
A common starting point is a base rate per 1,000 followers — roughly $10–25 depending on the platform — adjusted up or down by your engagement rate. A 50k TikTok account with strong engagement might quote $800–1,500 for a dedicated video. Treat any formula as your floor, not your ceiling.
Usage rights (the brand running your video as an ad), exclusivity, whitelisting, multi-video packages, and tight deadlines all justify charging 1.5–3× your base rate. Price the rights, not just the post.
Yes. Brands increasingly prefer 10k–100k creators because engagement is higher and rates are saner. Even at 10k followers, niche creators with engaged audiences regularly close $100–400 deals.
No — it's a transparent rule-of-thumb starting range, not a quote. Real prices vary by niche, audience location, content quality, and how much the brand needs your exact audience. Use it to avoid underpricing, then negotiate.