Brand Deal Rate
Followers × engagement. A starting range for one post.
Same calculator as What to charge.
Platform
Need the %? Calculate engagement.
FAQ
How much should I charge for a sponsored post?
A common starting point is a base rate per 1,000 followers — roughly $10–25 depending on the platform — adjusted up or down by your engagement rate. A 50k TikTok account with strong engagement might quote $800–1,500 for a dedicated video. Treat any formula as your floor, not your ceiling.
What makes a brand deal worth more than the calculator says?
Usage rights (the brand running your video as an ad), exclusivity, whitelisting, multi-video packages, and tight deadlines all justify charging 1.5–3× your base rate. Price the rights, not just the post.
Do micro-influencers really get paid?
Yes. Brands increasingly prefer 10k–100k creators because engagement is higher and rates are saner. Even at 10k followers, niche creators with engaged audiences regularly close $100–400 deals.