Experience × deliverable × usage rights — a transparent formula for your per-video starting rate. UGC is priced per deliverable; follower count doesn’t matter.
Experience level
Deliverable
Usage rights
Videos in package
Extras
Formula: $80 base × deliverable × usage (×1) × extras. UGC is priced per video — followers don't matter. Computed locally.
Per video · starting range
Track every deal — brief, quote, payout — in one inbox.
Manage deals in OpportunitiesMarket rates in 2026: new UGC creators charge $60–100 per edited video, intermediate creators with a portfolio $125–200, and proven performers with ad results $250–400+. Unlike influencer deals, the brand runs UGC on its own channels — so it’s priced per deliverable, independent of your follower count. What actually moves the price: usage rights (paid-ads usage adds 1.5–2.5×), exclusivity, and turnaround time.
| UGC deal | Influencer deal | |
|---|---|---|
| Where it runs | The brand’s channels & ads | Your own account |
| Priced on | Production effort + usage rights | Followers × engagement (reach) |
| Follower count | Irrelevant — you can start at 0 followers | The core variable |
| Main upsells | Paid usage, exclusivity, rush | Usage rights, cross-posting |
Pricing a post on your own account instead? Use the Brand Deal Rate Calculator — that one scales with followers and engagement.
In 2026, new UGC creators typically charge $60–100 per edited 30–60 second video for organic-only usage. Don't go below $50 even for your first deals — brands budget more than that for stock footage, and underpricing signals inexperience rather than value.
No. UGC runs on the brand's channels, not yours, so brands pay for production quality and ad performance — not your reach. Plenty of working UGC creators have under 1,000 followers; a strong portfolio of 5–10 example videos matters far more than any follower count.
Usage rights define where and how long the brand can run your video. Organic-only posting is the base rate; if they put paid spend behind your face, you're providing ad creative — charge around 1.5× for 90-day paid usage and 2–3× for perpetual rights. Never leave usage undefined in a quote.
Yes, typically about 30% less, since the brand's team handles editing, captions, and sound. But raw footage often comes with heavier usage (they'll cut many ads from it), so check the usage window before assuming raw means cheap.
Quote your per-video rate times the count, minus a small bundle discount — around 10% is standard. Packages are good business: less onboarding per video and a bigger invoice. Keep usage rights priced separately even in bundles.
No — it's a transparent starting range based on 2026 market rules of thumb. Real rates move with your niche, portfolio strength, and how badly the brand needs your demographic. Use it to avoid underpricing, then negotiate up.