Brand-video rate
Priced per video, not followers. Experience × deliverable × usage.
Experience level
Deliverable
Usage rights
Videos in package
Extras
Formula: $80 base × deliverable × usage (×1) × extras. UGC is priced per video — followers don't matter. Computed locally.
Per video · starting range
- Base rate$80
- If the brand runs your face as an ad, usage rights are a separate line item.
- This is your floor, not your ceiling — negotiate up.
FAQ
How much should a beginner UGC creator charge?
In 2026, new UGC creators typically charge $60–100 per edited 30–60 second video for organic-only usage. Don't go below $50 even for your first deals — brands budget more than that for stock footage, and underpricing signals inexperience rather than value.
Do I need followers to make money with UGC?
No. UGC runs on the brand's channels, not yours, so brands pay for production quality and ad performance — not your reach. Plenty of working UGC creators have under 1,000 followers; a strong portfolio of 5–10 example videos matters far more than any follower count.
What are usage rights, and why should I charge for them?
Usage rights define where and how long the brand can run your video. Organic-only posting is the base rate; if they put paid spend behind your face, you're providing ad creative — charge around 1.5× for 90-day paid usage and 2–3× for perpetual rights. Never leave usage undefined in a quote.