TikTok Engagement
Likes + comments + shares + saves, vs views or followers. Then price the deal.
(likes + comments + shares + saves) ÷ views × 100
By views · under 100k: 2–4% typical · 4–6% solid · 8%+ strong
FAQ
How do I calculate TikTok engagement rate?
(Likes + comments + shares + saves) ÷ views or followers × 100. By-views is fairer on TikTok because reach is not follower-based.
What is a good TikTok engagement rate?
Under 100k, 4–6% by views is solid and 8%+ is strong. Smaller accounts often out-engage bigger ones — that's what brands notice.
Do brands check this before a deal?
Almost always, before they reply. Quote a verifiable % and the conversation starts at price, not proof.