Caption + Hashtags

8–12 precise tags beat 30 generic ones. The effective pattern is the 3-4-3 ladder: 3 broad tags for baseline reach, 4 niche tags to land in your target community, and 3 micro tags in pools small enough for your post to actually rank. This tool builds that ladder automatically.

Yes, but their job changed: they're topic signals that help the algorithm classify your content and surface it in search, not a magic reach multiplier. Precise, relevant tags help; spammy tag walls get ignored — and both platforms now weight keyword-rich captions alongside tags.

Three parts: a hook line that earns the 'more' tap (the first 125 characters are all most people see), a body that adds context or a story, and exactly one call to action — comment, save, or follow. Stacking multiple asks reliably lowers response to all of them.