How do I calculate my TikTok engagement rate?
Add likes, comments, shares (and saves if you track them), divide by views or by followers, and multiply by 100. By-views is the fairer measure on TikTok because reach is decoupled from follower count.
TikTok Engagement Rate Calculator.
Calculate your TikTok engagement rate by views or by followers and compare it against 2026 benchmarks by tier — free, instant, computed locally.
Formula: (likes + comments + shares + saves) ÷ followers × 100. Computed locally.
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Engagement rate (by followers)
Fill in your numbers to see where you stand.
Want these numbers tracked weekly — plus which hook did the work?
Track it in InsightsTikTok engagement benchmarks, by views (2026)
TikTok decouples reach from follower count, so by-views is the fairer measure. Practical 2026 reference tiers:
| Account size | Typical | Solid | Strong |
|---|---|---|---|
| < 10k | 2–4% | 4–6% | 8%+ |
| 10k – 100k | 2–4% | 4–6% | 7%+ |
| 100k – 500k | 1.5–3% | 3–5% | 6%+ |
| 500k+ | 1–2.5% | 2.5–4% | 5%+ |
Why brands check this number first
When brands vet small creators, engagement rate is harder currency than follower count — it proves your audience actually watches and responds. Quote the number in your pitch and negotiations get easier; put it somewhere brands can verify themselves, like a public creator profile, and both reply rates and offers improve.
FAQ
What is a good engagement rate on TikTok?
As of 2026, roughly 4-6% by views is solid for accounts under 100k followers, and anything above 8% is strong. Small accounts routinely out-engage big ones, which is exactly what brands pay attention to.
Do brands check engagement rate before a deal?
Yes, almost always before they even reply to a pitch. A verifiable engagement number — for example on a public creator profile that shows live per-platform stats — is one of the strongest levers a small creator has in rate negotiations.
Should I measure by views or by followers?
Use by-views to judge content performance and by-followers when a brand brief asks for it. This calculator supports both so you can quote whichever the brief requires.