Get a defensible sponsorship rate range from your followers, engagement, and platform in under a minute — then build your full rate card with the add-on table below.
Platform
Don't know it? Use the engagement rate calculator first.
Formula: followers/1k × $20 (TikTok base) × engagement multiplier (0.6–1.8). Computed locally.
Per dedicated post · starting range
Enter your followers to get a starting range.
Track the whole deal — brief, quote, payout — in one inbox?
Manage deals in OpportunitiesThe calculator gives your base rate for one dedicated post. A rate card is that base plus itemized add-ons — quote each as its own line, never fold them into one number:
| Add-on | Uplift | Notes |
|---|---|---|
| Usage rights (paid media) | +20–50% / 90 days | Brand runs your content as ads |
| Exclusivity (category) | +20–30% | Scope by category and duration |
| Raw footage delivery | +15–25% | Unedited clips |
| Rush (under 72h) | +25% | Compressed timelines cost money |
| Whitelisting / Spark Ads | +30–100% | Ads run from your handle |
A rate card earns negotiating power when the numbers behind it are verifiable: brands cross-check your stats before they reply. Put the rate card and live stats on one public creator profile and a single link completes their due diligence — the conversation skips "prove who you are" and starts at "how do we run this deal".
A practical 2026 starting point is followers ÷ 1,000 × platform base rate, adjusted by an engagement multiplier and your niche's CPM. Nano accounts often land $25-125 per post, micro accounts $250-1,000, and rates climb steeply with proven engagement.
A rate card is a short list of your prices per deliverable — one video, a bundle, usage rights add-ons. Having one signals you have done this before, anchors the negotiation, and speeds up replies.
Usage rights typically add 20-50% of the base rate per 90 days, exclusivity adds 20-30%, raw files 15-25%, and rush delivery around 25%. Quote them as separate line items rather than folding them into one number.
Same engine, different output: this page frames the result as a shareable rate card across platforms, while the brand deal calculator walks through a single deal quote step by step.