Likes, comments, shares, saves — get your true engagement rate for TikTok, Instagram, or YouTube, benchmarked in seconds.
Formula: (likes + comments + shares + saves) ÷ followers × 100. Computed locally.
Engagement rate (by followers)
Fill in your numbers to see where you stand.
Want these numbers tracked weekly — plus which hook did the work?
Track it in Insights| Rate | Verdict | What it means for deals |
|---|---|---|
| < 3% | Below average | Fix the content before pitching |
| 3–6% | Average | Small collabs, build case studies |
| 6–10% | Above average | Brands start coming to you |
| 10%+ | Excellent | You hold the pricing power |
Note: bigger accounts naturally run lower — 5% at 500k followers is far harder than 10% at 5k.
The most common formula by followers is: (likes + comments + shares + saves) ÷ followers × 100. For judging individual videos, the by-views variant is often more accurate: (likes + comments + shares + saves) ÷ views × 100.
Roughly 3–9% is considered average on TikTok, and anything above 10% is excellent. Brands typically start paying attention at 5% and up.
Follower counts can be inflated or stale; engagement shows how many people actually respond to your content. A 20k-follower creator at 8% engagement often outperforms a 100k account at 1% for real campaign results.
Use by-followers to compare creators or track your account over time, and by-views to judge how a single video performed. On TikTok, where reach is driven by the For You feed rather than followers, by-views is usually the fairer measure.