Engagement Rate Calculator
Likes + comments + shares + saves. Any platform.
Same calculator as TikTok Engagement.
(likes + comments + shares + saves) ÷ followers × 100
FAQ
How is engagement rate calculated?
The most common formula by followers is: (likes + comments + shares + saves) ÷ followers × 100. For judging individual videos, the by-views variant is often more accurate: (likes + comments + shares + saves) ÷ views × 100.
What is a good engagement rate on TikTok?
Roughly 3–9% is considered average on TikTok, and anything above 10% is excellent. Brands typically start paying attention at 5% and up.
Why do brands care about engagement rate more than followers?
Follower counts can be inflated or stale; engagement shows how many people actually respond to your content. A 20k-follower creator at 8% engagement often outperforms a 100k account at 1% for real campaign results.