Estimate Creator Rewards income from your views, then compare it with what brand deals pay at your follower tier — both income lines in one view.
Assumptions: Creator Rewards RPM $0.4–$1 per 1k qualified views (public 2026 range); brand deal base $20/1k followers. Computed locally.
Creator Rewards (monthly est.)
Brand deal (per dedicated post est.)
One sponsored post often out-earns a month of view payouts — for most creators this is the real income line.
Want to raise the brand-deal line? Start by pricing yourself right.
Brand Deal Rate CalculatorCreator Rewards pays on qualified views (videos over one minute, eligible accounts); RPM moves with niche, region, and watch time:
| Qualified views / mo | Rewards est. / mo | One brand deal at this size |
|---|---|---|
| 100k | $40 – $100 | $200 – $600 |
| 500k | $200 – $500 | $500 – $1,500 |
| 1M | $400 – $1,000 | $1,000 – $3,000 |
| 5M | $2,000 – $5,000 | $3,000 – $10,000+ |
The pattern is blunt: view payouts are the floor, brand deals are the ceiling. For most 10k-100k creators, one well-negotiated sponsorship out-earns a month of payouts.
Creator Rewards pays a variable RPM of roughly $0.40-$1.00 per 1,000 qualified views as of 2026, depending on niche, region, watch time, and ad demand. Only videos over one minute from eligible accounts qualify.
From the platform itself, a 100k-view video typically earns about $40-100. From brand deals the same account often earns 10-50x more per video, which is why sponsorships, not Creator Rewards, are the real income line for most creators.
Creator Rewards requires 10k followers and 100k valid views in 30 days. Brand deals have no hard minimum — niche fit and engagement matter more, and nano creators regularly land $25-125 product-plus-fee deals.
No. It is an estimate built from public 2026 RPM ranges and market rate data. Actual payouts vary by region, niche, and season — use it to set expectations and to sanity-check brand offers.